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From a glimpse of a face, people form trait impressions that operate as facial stereotypes, which are largely inaccurate yet nevertheless drive social behavior. Behavioral studies have long pointed to dimensions of trustworthiness and dominance that are thought to underlie face impressions due to their evolutionarily adaptive nature. Using human neuroimaging (N = 26, 19 female, 7 male), we identify a two-dimensional representation of faces’ inferred traits in the middle temporal gyrus (MTG), a region involved in domain-general conceptual processing including the activation of social concepts. The similarity of neural-response patterns for any given pair of faces in the bilateral MTG was predicted by their proximity in trustworthiness–dominance space, an effect that could not be explained by mere visual similarity. This MTG trait-space representation occurred automatically, was relatively invariant across participants, and did not depend on the explicit endorsement of face impressions (i.e., beliefs that face impressions are valid and accurate). In contrast, regions involved in high-level social reasoning (the bilateral temporoparietal junction and posterior superior temporal sulcus; TPJ–pSTS) and entity-specific social knowledge (the left anterior temporal lobe; ATL) also exhibited this trait-space representation but only among participants who explicitly endorsed forming these impressions. Together, the findings identify a two-dimensional neural representation of face impressions and suggest that multiple implicit and explicit mechanisms give rise to biases based on facial appearance. While the MTG implicitly represents a multidimensional trait space for faces, the TPJ–pSTS and ATL are involved in the explicit application of this trait space for social evaluation and behavior. 

Research on face impressions has often focused on a fixed, universal architecture, treating regional variability as noise. Here, we demonstrated a crucial yet neglected role of cultural learning processes in forming face impressions. In Study 1, we found that variability in the structure of adult perceivers’ face impressions across 42 world regions ( N = 287,178) could be explained by variability in the actual personality structure of people living in those regions. In Study 2, data from 232 world regions ( N = 307,136) revealed that adult perceivers use the actual personality structure learned from their local environment to form lay beliefs about personality, and these beliefs in turn support the structure of perceivers’ face impressions. Together, these results suggest that people form face impressions on the basis of a conceptual understanding of personality structure that they have come to learn from their regional environment. The findings suggest a need for greater attention to the regional and cultural specificity of face impressions. 

When seeing a face, people form judgments of perceptually ambiguous social categories (PASCs), for example, gun-owners, gay people, or alcoholics. Previous research has assumed that PASC judgments arise from the statistical learning of facial features in social encounters. We propose, instead, that perceivers associate facial features with traits (e.g., extroverted) and then infer PASC membership via learned stereotype associations with those traits. Across three studies, we show that when any PASC is more stereotypically associated with a trait (e.g., alcoholics = extroverted), perceivers are more likely to infer PASC membership from faces conveying that trait (Study 1). Furthermore, we demonstrate that individual differences in trait–PASC stereotypes predict face-based judgments of PASC membership (Study 2) and have a causal role in these judgments (Study 3). Together, our findings imply that people can form any number of PASC judgments from facial appearance alone by drawing on their learned social–conceptual associations. 

People automatically infer others’ personality (e.g., trustworthiness) based on facial appearance, and such facial stereotype biases predict real-world consequences across political, legal, and business domains. The present research tested whether these biases can be mitigated through counterstereotype training aimed at reconfiguring the associations between specific facial appearances and social traits. Across six studies and a replication, a behavioral counterstereotype training consistently reduced or eliminated facial stereotype biases for White male faces in the context of economic trust games, hiring decisions, and even automatic evaluations assessed via evaluative priming. Together, the results demonstrate a fundamental malleability in facial stereotyping related to trustworthiness, with a minimal training able to mitigate the tendency to activate and apply long-held, highly automatized facial stereotypes. These findings suggest that face impressions are more flexible than typically appreciated, and they provide a potential inroad toward combating our ingrained biases based on facial appearance.